On May 13, 1:46 am, jkh...@[EMAIL PROTECTED]
wrote:
> help bot wrote:
> > On May 12, 11:03 pm, jkh...@[EMAIL PROTECTED]
wrote:
>
> > > Really? And how many free magazines do you know of? Since all you
need
> > > is "a large enough subscriber base," where go I go to get my free
> > > copies to /Time/, /Newsweek/ and /People/?
>
> > Many magazines are sold at very low rates for a one-
> > year subscription, including those which are far better
> > -- and thicker -- than Chess Lies. They make money
> > from the heavy advertising, while using the minimal
> > subscription fees to offset postage costs. When you
> > consider how skimpy Chess Lies magazine is and its
> > "captive audience" of rated chess players, I see no
> > good reason why it could not be free. However, the
> > low, low rates I mentioned are often reserved for new
> > subscribers; after the first year, most will try to get
> > renewals at substantially higher rates to augment
> > their advertising profits.
>
> > -- help bot
>
> I suggest you stop and read what you wrote. Those "loss leader" rates
> are designed to attract new people, on the assumption that enough of
> them will become subscribers (at the _real_ rates) to earn out over
> time. This makes sense for a "new" publication which has not yet found
> its market, less for for "mature" magazines which have already reached
> most people who might be interested. There is an extensive literature
> on this subject, and it would be interesting to discuss it with
> someone who actually knows something about it. But I suppose instead
> we'll get another spitting match from the usual suspects.
>
> BTW, if the "captive audience" comment was meant to refer to you, it's
> silly. At your current rate of activity, you'd come out about the same
> with the $12/event "tournament member****p."
Go look up trade publications. A large number come free. Advertisers
can pay to cover the cost of a publication. If this was impossible,
then you wouldn't see things like the Pennysaver (Perhaps Thrifty
Nickel is identical). Websites also run on the same model. You make
a profit from the subscribers, however.
- Rich
|
