help bot wrote:
> On May 12, 11:03 pm, jkh...@[EMAIL PROTECTED]
wrote:
>
> > Really? And how many free magazines do you know of? Since all you need
> > is "a large enough subscriber base," where go I go to get my free
> > copies to /Time/, /Newsweek/ and /People/?
>
> Many magazines are sold at very low rates for a one-
> year subscription, including those which are far better
> -- and thicker -- than Chess Lies. They make money
> from the heavy advertising, while using the minimal
> subscription fees to offset postage costs. When you
> consider how skimpy Chess Lies magazine is and its
> "captive audience" of rated chess players, I see no
> good reason why it could not be free. However, the
> low, low rates I mentioned are often reserved for new
> subscribers; after the first year, most will try to get
> renewals at substantially higher rates to augment
> their advertising profits.
>
>
> -- help bot
I suggest you stop and read what you wrote. Those "loss leader" rates
are designed to attract new people, on the assumption that enough of
them will become subscribers (at the _real_ rates) to earn out over
time. This makes sense for a "new" publication which has not yet found
its market, less for for "mature" magazines which have already reached
most people who might be interested. There is an extensive literature
on this subject, and it would be interesting to discuss it with
someone who actually knows something about it. But I suppose instead
we'll get another spitting match from the usual suspects.
BTW, if the "captive audience" comment was meant to refer to you, it's
silly. At your current rate of activity, you'd come out about the same
with the $12/event "tournament member****p."
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